Unrealistic Expectations

One of the roles of a fitness or nutrition coach is to help clients set realistic and achievable goals.

And any coach worth his salt will be open and honest about what can be achieved within a certain timeframe.

Oftentimes clients will come to you thinking they can drop 30lb in 30 days, and when you tell them it’s not possible, at least safely, they look a little disappointed.

transformation reality

But, it’s not always the clients fault they’ve come to you with these unrealistic expectations.

It’s the mainstream media and the diet industry that have sold them a lie with their gimmicks and quick fixes.

Take this pill, wear this patch, drink this smoothie, spray this lotion and the weight will come off.

And sometimes it does.

For a short period of time maybe.

But at what cost?

These pills, potions, lotions and shakes often leave the client with their untold damage to their metabolism, their hormones not to mention the damage to their self esteem.

Look, I wish I could tell you there is a quick fix, but I’d be lying, and well, that just doesn’t sit right with me.

But just because I can’t promise you a quick fix, doesn’t mean I can’t offer you the solution to your weight loss woes.

A solution that, if you follow it, it will give you the long term results that you deserve without any of the BS pedalled by the weight loss industry.

Unfortunately it’s not a sexy solution, it’s not a quick fix and it’s not one weird trick that’ll melt off stubborn belly fat in 30 days.

It’s called...

A calorie deficit 

Told ya it wasn’t sexy.

I know, you’ve heard this a million times, but what does that mean?

It means that you need to eat fewer calories than you burn off each day.

And the easiest way to achieve a calorie deficit is through diet and exercise.

Cut 250 calories from your daily diet and burn 250 extra calories through exercise and you will lose weight.

That 500 calorie deficit you’ve created will see you lose 1lb per week.

Over the course of a year that’s 52lb.

Or just over 3 and a half stone.

3 and a half stone gone, without suffering, without any BS pills or shakes, and no BS weird tricks.

If you have any questions on how to figure out how many calories you should be eating per day, pop me a comment below.

You got this.